Wild Caught Barramundi
Lates calcarifer
Days
001
Story of the fish
02
Story of the fisher-farmer
Chris Bolton
“We believe if we do the best we can by the environment, the environment we rely on will do the best for us as well. The Great Barrier Reef is more than just a place we rely on for our business, it’s our life, it’s our families life, and we want it to stay that way for generations to come. ”
Chris Bolton, the ever-modest pioneering and visionary fisherman, is something of a legend in fishing
one-of-a-kind
Chris Bolton, the ever-modest pioneering and visionary fisher, is something of a legend in fishing, environmental and gastronomic circles. Together with his partner Kim, they have built their piece of paradise and a fishing business based in the world-heritage-listed Great Barrier Reef Marine Park in Queensland.
Chris Bolton Fishing has been celebrated for its uncompromising commitment to the reef, sustainability, quality and constant innovation to minimise environmental impacts and improving efficiency. The Boltons are true custodian fisherfolk and serve as role models of next-level fishing practice and care for Country.
Australia’s top chefs and seafoodies prize Chris Bolton Fishing’s produce for its quality, while his fishing techniques and knowledge attracts interest and research collaboration from the science community, fisheries managers and environmental groups. Chris Bolton Fishing is a multi award winning business most recently winning Producer of the Year in 2024 delicious Harvey Norman Produce Awards
fish fraud!
Believe it or not, more Chris Bolton Coral Trout is sold than is actually caught. Well-intentioned chefs receive what they believe are his fish and wonder why the quality is not up to Chris’s standards. That’s because it’s not always his fish! The Happy Fish process is intrinsic to eliminating Fish Fraud and ensuring verifiable sustainability, provenance and quality.
3 generations of fishing in the blood
“From the age of 5, all I wanted to do was to go fishing. I have spent more days on and in the Great Barrier Reef than I have on dry land! … Both my grandfathers were fishermen, my father and my uncles are fishermen and all catch fish in the same areas of the Great Barrier Reef and catchment that I fish today.”
03
Story of the country
“If you could imagine the most luscious rainforest
full of the most colourful birds and animals, multiply that by about 10 and that’s the Great Barrier Reef.
I reckon it’s something else!”
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04
Sustainability assessment criteria
Wild Caught Barramundi
Lates calcarifer
Producer:
Chris Bolton
SASAL Wild-caught products v2023 Assessment Criteria
The assessed produce has been subject to a rigorous and independent assessment process from which it has been determined that this product meets SASAL Wild-caught Products Sustainability Criteria 2023
Assessed by the Sustainable Australian Seafood Assessment Limited (SASAL)
criterion 1
Status of Wild Stocks: Target and By-product Species
criterion 2
Bycatch
criterion 3
Impacts of fishing on habitats and ecosystems
criterion 1
Status of Wild Stocks: Target and By-product Species
criterion 2
Bycatch
criterion 3
Impacts of fishing on habitats and ecosystems
Fin